M2E Chicago, LLC

Logo & Visual IdentityDistinctive. Versatile. Yours.

Logo design, color palettes, typography, and supporting graphics that work everywhere your brand appears.

Brand color swatches and blank stationery
Logo designPrimary and alternate marks
ColorPalettes with purpose
TypographyType systems
Logo mark example
Visual identity

A mark that makes a lasting impression.

We design logos and identity systems that are recognizable at a glance and flexible enough for websites, signage, social media, and print.

  • Logo concepts and refinement
  • Color and typography system
  • Files for web and print

Deliverables can include.

Primary Logo

Your main mark.

Alternate Marks

Icon and stacked versions.

Color Palette

Digital and print values.

Typography

Headings, body, and pairing.

Graphic Elements

Patterns and shapes.

File Package

Formats for web and print.

Identity elements.

Logo

Primary logo, icon mark, and variations.

Logo mark

Color & Type

A palette and type system for every use.

Color and type specimen

Guidelines

Rules that keep everything consistent.

Brand guidelines book

From idea to identity.

1

Discover

Your business, audience, and goals.

2

Design

Concepts and visual directions.

3

Identity

Logo, color, type, and voice.

4

Applications

Website, print, and digital assets.

Questions

Common questions

How is branding priced?

Branding projects are quoted based on scope—for example, a logo refresh versus a complete identity system with guidelines and applications. Request a quote and we’ll recommend a starting point.

Do we own the final files?

Final deliverables are provided for your business to use. Ownership and usage terms are confirmed in your project agreement.

Can you apply the brand to our website?

Yes. Branding and website projects work best together, and we can carry the identity through your website, web-based applications, and marketing assets.

Build a brand people remember.

Tell us where your brand and marketing stand today. We’ll help you plan what comes next.