{"id":987,"date":"2014-07-31T16:04:56","date_gmt":"2014-07-31T16:04:56","guid":{"rendered":"http:\/\/m2echicago.com\/?post_type=project&#038;p=987"},"modified":"2014-08-05T18:25:21","modified_gmt":"2014-08-05T18:25:21","slug":"avon-dental-round-lake","status":"publish","type":"project","link":"https:\/\/m2echicago.com\/m2e\/project\/avon-dental-round-lake\/","title":{"rendered":"Avon Dental Round Lake"},"content":{"rendered":"<p>[et_pb_section background_color=&#8221;#3a3a3a&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;on&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/07\/low-res-background.jpg&#8221; parallax_method=&#8221;css&#8221; module_id=&#8221;sec-home&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; url_new_window=&#8221;off&#8221; image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/07\/Avon-Dental-logo.png&#8221; animation=&#8221;bottom&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; use_icon=&#8221;off&#8221; icon_color=&#8221;#45c4ec&#8221; use_circle=&#8221;off&#8221; circle_color=&#8221;#45c4ec&#8221; use_circle_border=&#8221;off&#8221; circle_border_color=&#8221;#45c4ec&#8221; icon_placement=&#8221;top&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h1 style=\"font-size: 72px; font-weight: 300;\"><a title=\"Avon Dental Round Lake\" href=\"https:\/\/avondentalroundlake.com\">Avon Dental Round Lake<\/a>: Identity Package, Mailers, and Website<\/h1>\n<p>\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#54afff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;css&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/06\/geometic-bg-blue.jpg&#8221;][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.avondentalroundlake.com\"><span style=\"color: #000000;\">Avon Dental Round Lake<\/span><\/a><\/span>\u00a0was a new dental company. \u00a0This posed a challenge because new companies need to build an online reputation before they will rank. \u00a0No log or brand identity had been created. \u00a0No marketing plan was in place to ensure proper distribution and target marketing reach.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221;]<\/p>\n<h2>The\u00a0Solution<\/h2>\n<p>When Avon Dental contacted us it was to create a compelling website that would drive business. \u00a0We focused on both responsive mobile design with a casual\u00a0professional look on the desktop. \u00a0The look feel create a feeling\u00a0that\u00a0leans\u00a0toward the inexpensive. \u00a0Their marketing materials focused on a clean crisp feel,\u00a0with a focus on Spanish and English customer base.\u00a0EDDM\u00a0mailers will lead the marketing plan, along with local listings management, and adwords campaign to follow. \u00a0In short, we provided a total marketing solution that fit their budget.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;css&#8221; module_id=&#8221;project-bg&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/07\/dental-services-background.gif&#8221;][et_pb_fullwidth_slider admin_label=&#8221;Fullwidth Slider&#8221; show_arrows=&#8221;on&#8221; show_pagination=&#8221;on&#8221; auto=&#8221;off&#8221; parallax=&#8221;on&#8221;][et_pb_slide background_color=&#8221;#&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;light&#8221; button_text=&#8221;Avon Dental Round Lake Website&#8221; button_link=&#8221;https:\/\/www.avondentalroundlake.com&#8221; image_alt=&#8221;Avon Dental Round Lake Beach Illinois&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#353535&#8243; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Number of Days Spent&#8221; number=&#8221;35&#8243; percent_sign=&#8221;off&#8221; background_layout=&#8221;dark&#8221; counter_color=&#8221;#2ea3f2&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Hours Spent&#8221; number=&#8221;250&#8243; percent_sign=&#8221;off&#8221; background_layout=&#8221;dark&#8221; counter_color=&#8221;#2EA3F2&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Price in Dollars&#8221; number=&#8221;3500&#8243; percent_sign=&#8221;off&#8221; background_layout=&#8221;dark&#8221; counter_color=&#8221;#2EA3F2&#8243; \/][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_number_counter admin_label=&#8221;Number Counter&#8221; title=&#8221;Amazing Result&#8221; number=&#8221;5&#8243; percent_sign=&#8221;off&#8221; background_layout=&#8221;dark&#8221; counter_color=&#8221;#2EA3F2&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;on&#8221;][et_pb_fullwidth_slider admin_label=&#8221;Fullwidth Slider&#8221; show_arrows=&#8221;on&#8221; show_pagination=&#8221;on&#8221; auto=&#8221;off&#8221; parallax=&#8221;on&#8221;][et_pb_slide heading=&#8221;We Rethought Everything&#8221; background_color=&#8221;#2ea3f2&#8243; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/07\/Avon-dental-round-lake-brand-images.jpg&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#f2f2f2&#8243; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;css&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_cta admin_label=&#8221;Call To Action&#8221; title=&#8221;Interested In Working With Us? Submit Our Web Brief For a Free Quote&#8221; button_url=&#8221;https:\/\/m2echicago.com\/webbrief&#8221; button_text=&#8221;Get Started&#8221; use_background_color=&#8221;off&#8221; background_color=&#8221;#2ea3f2&#8243; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery admin_label=&#8221;Gallery&#8221; gallery_ids=&#8221;990,992,999,1004,1005,1006,1007,1008,1009,962,961&#8243; fullwidth=&#8221;off&#8221; posts_number=&#8221;4&#8243; show_title_and_caption=&#8221;on&#8221; show_pagination=&#8221;on&#8221; background_layout=&#8221;light&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_pb_row et_pb_row_1 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>Avon Dental Round Lake: Identity Package, Mailers, and Website\u00a0<div class=\"et_pb_row et_pb_row_2 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>The ChallengeAvon Dental Round Lake\u00a0was a new dental company. \u00a0This posed a challenge because new companies need to build an online reputation before they will rank. \u00a0No log or brand identity had been created. \u00a0No marketing plan was in place to ensure proper distribution and target marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"project_category":[9,7,8],"project_tag":[48,46,47],"_links":{"self":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/987"}],"collection":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":18,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/987\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/987\/revisions\/1031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project_category?post=987"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project_tag?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}