{"id":1727,"date":"2014-09-29T17:36:01","date_gmt":"2014-09-29T17:36:01","guid":{"rendered":"http:\/\/m2echicago.com\/?post_type=project&#038;p=1727"},"modified":"2014-09-29T19:09:34","modified_gmt":"2014-09-29T19:09:34","slug":"canerods","status":"publish","type":"project","link":"https:\/\/m2echicago.com\/m2e\/project\/canerods\/","title":{"rendered":"Canerods"},"content":{"rendered":"<p>[et_pb_section fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#ffeaba&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; module_id=&#8221;alex-home&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/09\/portfolio-bg-canerods1.jpg&#8221;][et_pb_fullwidth_slider admin_label=&#8221;Fullwidth Slider&#8221; show_arrows=&#8221;on&#8221; show_pagination=&#8221;off&#8221; auto=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; auto_speed=&#8221;4500&#8243;][et_pb_slide background_color=&#8221;#&#8221; alignment=&#8221;bottom&#8221; background_layout=&#8221;light&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;on&#8221; background_color=&#8221;#&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; module_class=&#8221;transparency&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/09\/background-texture-plain.gif&#8221;][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p>Canerods needed a website that could capture continued interest in their product.  They needed something new and elegant that truly showcased their custom bamboo fly rod creations, while illustrating their companies commitment to their mission.  Over 10 pages would have to be recreated from their old website.  The new site would have to have a mobile responsive design.  Included was an extensive gallery that would have to be easily updated by the office staff.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221;]<\/p>\n<h2>The Solution<\/h2>\n<p>We began the design by featured a one page slide concept with mobile responsivity.  Single page site can be seen here: https:\/\/canerods.com\/home\/.  Full width pages were created with key image icons with press to scroll technology; making navigating the page easy on a mobile device.  After design a change in design perspective from the owner shifted our attention to a more efficient and simple layout that would accommodate slower internet connections and an older crowd that didn&#8217;t have the same intuitive online experience as younger users.  The final product is mobile, incorporates two different home page screen for your browsing preference, a full bamboo flyrod gallery, and more.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_blurb admin_label=&#8221;Blurb&#8221; title=&#8221;Visit The Site&#8221; url=&#8221;https:\/\/canerods.com\/&#8221; url_new_window=&#8221;off&#8221; use_icon=&#8221;on&#8221; icon_color=&#8221;#2EA3F2&#8243; use_circle=&#8221;off&#8221; circle_color=&#8221;#2EA3F2&#8243; use_circle_border=&#8221;off&#8221; circle_border_color=&#8221;#2EA3F2&#8243; icon_placement=&#8221;top&#8221; animation=&#8221;top&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; font_icon=&#8221;\ue00d&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#ffeaba&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; module_id=&#8221;alex-home&#8221; background_image=&#8221;https:\/\/m2echicago.com\/m2e\/wp-content\/uploads\/2014\/09\/portfolio-bg-canerods1.jpg&#8221;][et_pb_fullwidth_slider admin_label=&#8221;Fullwidth Slider&#8221; show_arrows=&#8221;on&#8221; show_pagination=&#8221;off&#8221; auto=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; auto_speed=&#8221;4500&#8243;][et_pb_slide background_color=&#8221;#&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#dd9933&#8243; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery admin_label=&#8221;Gallery&#8221; gallery_ids=&#8221;1744,1763,1795,1796,1784,1786,1787,1788,1793,1789,1790,1791,1785,1794,1797,1798,1799,1800&#8243; fullwidth=&#8221;off&#8221; posts_number=&#8221;4&#8243; show_title_and_caption=&#8221;on&#8221; show_pagination=&#8221;on&#8221; background_layout=&#8221;light&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>The Challenge Canerods needed a website that could capture continued interest in their product. They needed something new and elegant that truly showcased their custom bamboo fly rod creations, while illustrating their companies commitment to their mission. Over 10 pages would have to be recreated from their old website. The new site would have to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1744,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"project_category":[7,8],"project_tag":[47,49],"_links":{"self":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/1727"}],"collection":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":52,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/1727\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project\/1727\/revisions\/1812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/media\/1744"}],"wp:attachment":[{"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project_category?post=1727"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/m2echicago.com\/m2e\/wp-json\/wp\/v2\/project_tag?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}